![]() The logo should point to your business, services or the product range that you are offering in some way or the other. Next important factor is to keep your logo connected with your business. Simpler logos are easily remembered than complex visual forms. The simpler the logo the better it is for your brand. ![]() The logo you design should be able to connect with your target audience in five seconds and if it does not then you are fighting a losing battle. Remember your goal is not to create a modern art that is difficult to understand. The first rule of thumb is – keep it simple. Here are few key factors to remember when you are designing your logo. In your over enthusiasm you could easily be forgetting some of the basics of logo designing and end up making mistakes that could possibly damage your brand image and the overall effectiveness of your brand identity creation efforts. When you are getting ready to design your logo you are likely to be over enthusiastic about the whole process.
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